The new center will allow corporate clients to experience real-time automation, connectivity, and security platforms powered by artificial intelligence, while strengthening the technical support network in the region with a specialized certification academy.
Samsung Electronics officially launched the first Samsung Business Experience Studio and Air Conditioner Certification Academy in Latin America in Panama. This space is designed to offer companies, public entities, and strategic partners throughout the region a hands-on immersion in the ecosystem of AI-powered technological solutions designed to ensure greater efficiency, security, and control over the devices and products used in their projects and business developments. This also helps reduce equipment operating costs.
During the opening ceremony, attended by representatives from key sectors such as hospitality, construction, healthcare, SMEs, government, and entertainment, Samsung reaffirmed its commitment to the digital transformation of the business environment, providing a unique experience focused on efficiency, connectivity, security, and sustainability.
“At Samsung, we have been leaders in technology and innovation for decades. This has allowed us to deeply understand our corporate clients, who today seek a single strategic partner: a reliable manufacturer with local support, an all-in-one offering, and solutions tailored to their industries,” said Arsenio Ramos, Commercial Director of B2B/B2G Solutions at Samsung.
The new Business Experience Studio lets you experience the power of integration across platforms like SmartThings, bIoT, VXT, LinkCloud, MagicInfo, and Knox Solutions in real time, demonstrating how these tools create intelligent ecosystems that optimize equipment performance, facilitate remote control, and strengthen enterprise security.
In addition to display, connectivity, and management solutions powered by Artificial Intelligence, the space demonstrates how Samsung products can automatically respond to variables such as schedules, traffic, temperature, and weather conditions, achieving more efficient, sustainable, and profitable operations.
The studio also offers a Certification Academy dedicated to distributors, integrators, service centers, and partners throughout the region, strengthening Samsung’s support network and ensuring the technical training of its partners.
“Our focus is clear: to offer advanced technology with operational simplicity and a comprehensive value proposition. In this space, you will be able to see how our solutions positively impact your business. Samsung is prepared to be your strategic partner and accompany you every step of the way toward innovation,” Ramos concluded.
With this opening, Samsung reaffirms its commitment to business development in Latin America, consolidating its position as a trusted and forward-thinking partner for the digitalization of industries across multiple sectors.
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